DHUB
(DESIGN HUB BARCELONA)
CONNECTING,
Communications strategy.
Creative concept.
Campaign in different media.
Design Hub Barcelona is a new centre for the Institut de Cultura [Cultural Institute] of Barcelona City Council devoted to promoting design in all its ambits. Apart from the building, designed by Oriol Bohigas, which should be inaugurated in 2011, the DHUB is an operating system that transcends its own physical space. We designed a long-term strategy and conceived a creative concept, “Connecting,”, which explains simply to the wider public its mode of operation without sacrificing its complexity or the network growth that is also a fundamental part of the Design Hub Barcelona. It wasn’t easy to encapsulate. That’s why one of our solutions was to create a slogan system from the idea of “Connecting,”, which changes its size and shape depending on the piece and what it needs to explain.
+ LaGasulla
