The Who
Nuria Guinovart, Angelo Palma and Javi Donada are the founding partners of Soon in Tokyo. These three have clocked up forty years of professional experience in communications, mainly advertising, but also content creation for media, event production and object/ product design. They have worked under the same roof for the last 6 years, at the prestigious international advertising agency (SCPF), fulfilling the positions of account director and creative directors respectively. 
Nuria Guinovart
Barcelona, 1976.
She began her professional career at the FCB/Tapsa. Two years later she entered the production sphere in Benecé, to coordinate production of the San Sebastian Festival of Advertising 2002. After six months, she returned to advertising to join SCPF, where she worked for six years as an account executive, supervisor and director successively, in charge of accounts such as Evax (Procter & Gamble), the Damm Group, Ferran Adriá’s elBulli and Hacienda Benazuza and the Barcelona City Council, among others, as well as participating actively in the task of new business. From 2005 to the end of 2008 she was responsible for international coordination with SCPF’s new office in the United States.
Javi Donada
Barcelona, 1974.
A graduate in Graphic Design from Elisava School of Design (Barcelona) and the National College of Art and Design in Oslo, he began his professional career at the Swatch Lab Milan as a graphic and product designer. In 2000, he returned to Barcelona to join the agency SCPF as Art Director, later becoming a Creative Director, working over the years for brands such as BMW, KAS (Pepsico), Barcelona City Council, J&B Global (Diageo) and Ferran Adriá’s elBulli, among others.
Angelo Palma
Salvador de Bahia, 1973.
In 1997 he moved from Brazil to Spain and began to work in the Barcelona agency SCPF. Since 2005 he has held the position of Creative Director, working on accounts such as Ikea, BMW, Adidas, Vodafone, Evax, the Barcelona City Council and Diageo Global (Buchannan’s and J&B), among others. From late 2006 to late 2008 he was the Creative Director of the SCPF office in the United States. Within the creative research laboratory milmilks*, he developed his multidisciplinary project Santo Caos along with the artist Flavio Morais. Under the pseudonym Amarelo Negão, he directed and presented the radio show Futebol Clube! on ScannerFM for 4 years.